Facebook Marketing Free Online Training Tips
I will give some pointers on how best to make money using Facebook, how to earn money with Facebook, and how to increase a conversion or conversion rate and drive traffic to your site or blog with this Facebook marketing free online training as a result from what I’ve learned over the years. First, obviously, it is important to have a Facebook page.
Now you do not have to have a Facebook page specifically set up for your website to do marketing, in fact, some people prefer just using their normal Facebook page because it is more personal and people are more comfortable with you rather than it looking like you’re trying to sell them something. Using some of the same methodologies you would see on Linked-in.
However, that being said it is crucial to set up a Facebook page for your site over time. But what I’m going to focus on, is how to make money with your niche and the products that are relevant to your niche using Facebook ads.
So, most importantly, the way to set up a Facebook ad first deals with what to say, how to scale and optimize the ad; setting up a link from your website to your ad, and most importantly setting up a landing opt-in page where people can sign up and leave their email address. So the most effective way of doing this and creating a Facebook ad, in my opinion, is to offer something free in return for their email address. This is crucial because building your email list is probably one of the most important elements of affiliate marketing.
So how do we do this? First whether or not you want to set up your ad on your websites page or your personal page, the way you do it is to click on the arrow in the upper right-hand corner of your Facebook homepage. Then you scroll down to Create Ad. From there, you can set up the type of ad if you choose.
However, most importantly there are certain elements you want to include in order to get maximum visibility, benefits, traffic, and furthermore conversions. First off, you want to make sure that the mobile button is chosen so that your ad is visible on mobile devices. The reason that this is important is that 70 to 90% of people browse their social media pages such as Facebook on their phone or iPad.
Therefore when they see your offer the next element is crucial to getting not only their attention but for them to revisit what it is you’re trying to attract them too. One of the most commonly used methods in order to do this is to upload an image of your choice that has the offer written in the middle to the top so that they can see what your offer is on all devices. Then, when they click on your ad, it will go to an offer opt-in page, where to receive this free offer, they have to sign up by giving their email address, and answers with a thank you message.
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How to Increase a Conversion
Then, since they like your ad enough to click on it, and since your free offer was enticing enough for them to give you their email address, they will be used to you emailing them later. This is crucial when it comes to email marketing. People become comfortable with you when it comes to email marketing, is the most important element of the entire process. So, how do we make this happen?
Well, there are effective ways to run this Ad so that it will be seen on Facebook and will convert and add to your email list. So, within a few days, you can send them your true offer or whichever offer is the most popular that you like and that is related to your niche.
You can also set up an ad, in the same way, marketing to Facebook and Instagram, from the create ad section on Facebook that is your actual affiliate link or Ad banner. Then, if people are interested, they can click straight to your product or website.
Now, in my experience, this can be very effective, but in general, it is a little less effective to do the first time you present the offer than the email opt-in technique. However, I believe experimenting with both is probably the best way to go, so you can see how the whole process of what is called social media marketing is all about.
So, how do you choose what products in your niche you should advertise if that is the route you want to go? Well, this is a great example of where the Jaaxy keyword analysis tool can be used very effectively. Jaaxy is the undisputed number one keyword tool in the world and if you are an individual the professional membership is indispensable and if you are an enterprise-sized organization, then the Business Membership is ideal.
Now it is important to use the Google keyword planner/finder as well, but it is no replacement and if you compare the two you will understand why, and if you go to this website to sign up you will get a discount.
Another really good tool is the Google trends web page in order to see what is really popular in your niche. You can take your most popular products or the one that you like the most and type it into Jaaxy. Once you have compiled and saved a list of the buyer keywords that have the most average traffic on the Jaaxy keyword tool, you can save them to a list in your membership database. From there, you can run them through the Jaaxy Alphabet Soup page and get ideas. This is where the Google keyword planner and more importantly Google Trends comes into play.
Go to Google trends and see how popular each of your Niche Keywords and ideas are. Popularity is based on the amount of traffic that comes to this specific product or keyword phrase. Unlike when you’re choosing a domain where the less QSR or competition is better, the more competition you have and therefore the more overall traffic you have, the better.
It still means that there is huge amounts of traffic that will see and click on your ad, whereas in the search engines if you have huge amounts of competition the likelihood of reaching first in the search engines organically or naturally based your productivity or popularity of the topic you picked is highly unlikely based on competing with hundreds and hundreds of other websites. See The Wealthy Affiliate Review to learn more!
Now, in the area where you set up your Ad, you go to the description area, and I would recommend writing a short but captivating description of your product. Then, don’t forget to click on the mobile button or make sure that it is already clicked, and make sure to click on the Instagram button so you know it’s connected.
Then you go to the broadcasting section. Here, in the broadcasting section, you choose your audience or audience size. There will be a map and an area where you can type in where you want your ad to be seen. Now, unless you own a business where it is crucial to get traffic to a local area where the local residents can see where you are, where to go, and where to see your products; then, it is much better to choose general areas, meaning countries.
Now, unless you speak multiple languages, it is best to use English-speaking countries. For example, Wealthy Affiliate’s most popular areas where they get the most traffic are Canada, the United States, and the United Kingdom. I would also consider including Australia, South Africa, and countries where although English is not the primary language, a lot of people still speak the language.
Now, most importantly, according to Google analytics, I would include India, because they tend to get a lot of Online Business Niche and Audience specific traffic hits. Because you are picking such large areas, the potential audience size or a number of people, or potential traffic, that will see your ad show up on their Facebook stream will be much larger.
Then, you choose the area of interest. Which of course it is most important to pick ones that are directly related to your niche and specific targeted keywords. And if they have a category that is exactly your product or product area it is important to choose that as well. Then you can find other categories that have the largest amounts of traffic but are still relative to your niche so that you can drive the most views to your ad. Using the Facebook pixel in your Ad banner allows for very accurate analytics results so you know what is working and what is not.
Then you choose where you want your ad to be seen. You can choose the right side of the Facebook page, which I have seen many people get enormous success with this. Or, you can choose the other settings, where success can still easily be achieved if you set up the next part correctly.
So now we get to how to scale the amount of money you’re going to put into your ad and why. When you’re first starting an ad, it is important to start off slow, and with a relatively small amount of money depending on how much money you make and how quickly you want to get traffic. For most ads, I usually start from anywhere from $10-$100, to begin with.
Then, I see how well it does, and conversions, in order to see whether or not it is appropriate to now scale up the amount of money that I’m spending to subsequently make more money on the back end. Side note, it is important to click on what is most important – conversions. And to make sure you are making a consistent profit ratio. So, you can continue to invest the profit and up your revenue overall.
Because Facebook has an advanced code called Pixel that can help you based on how you set up your ad. Also, this incorporates a tracking and analysis selection to see a graph chart of traffic and conversions just like in Google Analytics. This will help you to determine whether or not scaling up the amount of money you’re spending on your ad is appropriate.
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Therefore, How to Make Money using Facebook
I believe it is important to know that in the beginning, you will be spending more money per conversion than you will in the overall Ad time. But as time goes on, and the more traffic that is digitally sent to your Ad, that ratio goes down, and you are spending less money, for more conversions and thus making more money.
This is the concept of proper scale. So how do you do this to make sure that your ad is set up correctly to properly scale? Well, if your ad is doing well, and you’re getting more conversions, then you don’t necessarily have to change anything if you are happy with the results, especially keeping in mind that you will be making those profits for less money up front as time goes on as the ratio evens out.
Investment in your ad and restarting it, refreshing it, or starting a new ad. Some of the things that would need to be changed are: looking at the areas that you have selected, then checking the analysis tool to see where most of your conversions that you did get came from, and removing the areas where you had none or less, so that the traffic can be focused on the areas that are working.
Then, take a look at your niche categories area below the last section, and use the analysis tool to see what categories were working best for your niche subject or product. Then, remove the ones that will be working as well and users stick with the ones that are or what I would recommend, would be to find new categories with high traffic that are related to your product and niche.
You can also, change where your ad placement was. If the ad was in the news feed then you can make it a side Ad instead or another of your choosing. This is how you can experiment with making incredibly effective ads, and how to adjust them to get more traffic, and more conversions. This is also true, with the opt-in method, where you get larger amounts of emails on your email list in either A-Weber, Mail Chimp, mail pole or whichever of your choosing. I prefer the professional capabilities of A-Weber. Sendlane has some good automation features. And, you will subsequently get many more emails and then many more conversions with your email marketing.
Well, I hope my analysis of creating effective Facebook ads is helpful, in conjunction with the video link from Wealthy Affiliate that is at the end of this post. And lastly, if you do not yet have a wealthy affiliate account or you have not upgraded to Premium to get everything that it offers and is needed, and you are either interested in this business or already in it, beginner or professional.
In my professional opinion, there is no better program for online business of any type, especially for web design, keyword analysis, business owners that want top-of-the-line websites that will create much more revenue for your business, product creators, and affiliates. Therefore, since you can sign up free now there is really nothing to lose! And if you haven’t gone premium yet, remember everything that you are missing, and there is a premium promo discount going on right now. Check out these offers below:
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Facebook Engagement and Advertising News
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If you have any questions, or if there is there anything I can clear up for you or guide you through, shoot me a question or comment below! Thank you!